Research HDR Candidate Profiles Fahmi Rais
Fahmi Rais
- Degree & Masters Courses & Study in Singapore
- Study at JCU
- Global Experience
- Current Students
- Outbound Exchange
- About Us
-
Research
- Overview & Strategy
- Research Capability Overview
- Tropical Futures Institute
- Research Portfolio
- Research Events Calendar
- Research Roundup & In the News
- Celebrating research
- Research Ethics and Integrity Overview
- Animal Welfare and Ethics @ JCU
- Human Ethics Applications
- Research Participation Program
- Early and Mid-Career Researcher (EMCR) Mentoring Scheme
- Possible HDR Projects
- HDR Candidate Profiles
- Newsroom
- Events
- Applying and Enrolment
- Staff
- Students
- Alumni
- Privacy Policy
- Terms of use
- James Cook University, Singapore Mobile App
- JCUS Student Code of Conduct
- Staff Email
- LearnJCU
- eACCPAY
- Intranet
- Facilities Booking
- ResearchOnline@JCU
- Merit Scholarships
- JCU Graduation
- LearnJCU Help Guides
- 詹姆斯库克大学新加坡校区
- Tropical Futures Institute
- Move-Up Scholarships for Current Students
- JCU Success! Workshops
- Annual Report 2020
- Clubs & Societies Redirect
- LC APA 7th Resources Redirect
- Rankings
- Sustainability
- School of Business
- University Pathways Discovery Week
Fahmi Rais
![](https://www.jcu.edu.sg/__data/assets/image/0004/1980382/23-FahmiRais-s.jpg)
Qualifications
- CertEd, National Institute of Education, Singapore
- Dip DM, Lithan Academy, Singapore
- LLB (Hons), University of London, UK
- MA (Mass Comm), Griffith University, Australia
Biography
Fahmi has been a sessional lecturer with JCU since 2018 and enrolled in the PhD full time programme end of March 2022. His research study is in the development of brand identity over the last 1.5 decades, especially in the area of its co-creation. He is also looking at the role and influence both internal and external stakeholders have on the brand identity creation and sustainability. Prior to this Fahmi spent the last 27 years in the broadcasting and communication industry serving in senior management positions with multinational agencies before leading his own consultancy and academy in public relations and branding.
Thesis Title
Brand identity co-creation: The influence of stakeholders
Advisory Panel
Primary: A/Prof Adrian Kuah, Secondary: A/Prof K Thirumaran, Advisor Mentor: Prof Chris Rudd
Networks
- Founder, Grow Success Club
Research Interests
- Brand Identity and Brand Image
- Corporate and Personal Branding